Retail & Wholesale

When channels disconnect, customers notice. Margins follow.

Your customers see one business. Your systems may still see separate stores, online orders, warehouses and suppliers. When stock, pricing and fulfilment fail to agree, the cost appears in lost sales, rework and promises your teams cannot reliably keep. We help connect retail operations and turn priority improvements into working, governed solutions.

01Find the frictionLocate the order, stock or supplier hand-off that costs you most.
02Connect the workUse the systems already in place, with clear rules and owners.
03Prove the outcomeRelease to operations and measure what actually changes.

Recognised OutSystems Partner Capability

ExoSystems — OutSystems Silver Partner, Sales and Delivery Indigo — OutSystems Gold Partner, Sales and Delivery

8 countries100+ consultants400+ certifications

Enterprise experience across financial services, telecommunications, healthcare, retail, logistics, manufacturing, energy and utilities, and insurance.

The commercial pressure

The customer journey is one. The operation behind it often isn’t.

Retail and wholesale leaders are judged on service, availability, growth and margin — even when the systems needed to deliver those outcomes sit in different teams.

Stock confidence breaks down

Store, warehouse and online availability tell different stories. Teams spend time checking stock while customers wait or orders are lost.

The goal: dependable stock visibility

Orders stall between channels

Promising the sale is easy; coordinating picking, fulfilment, delivery, returns and exceptions across channels is harder.

The goal: fewer broken hand-offs

Suppliers slow the response

Onboarding, approvals, catalogues and replenishment depend on emails, spreadsheets and disconnected partner processes.

The goal: clearer supplier workflows

Store teams carry the workaround

People on the floor switch systems, repeat data entry or leave customers waiting because useful tools do not fit daily work.

The goal: simpler frontline work

Where change creates value

Build around the retail result you own

No need to start with an estate-wide replacement. Start where connected applications and workflows can change a visible operational outcome.

01 / COMMERCE

Make buying and service feel connected

Give customers a more consistent experience across digital and physical touchpoints.

  • Customer self-service and digital commerce journeys
  • Real-time product, price and availability information
  • Returns, service and exception workflows
Outcome to track: conversion and service resolution
02 / OPERATIONS

Connect inventory, orders and fulfilment

Put the right data and decisions into the processes that keep promises to customers.

  • Warehouse, distribution and replenishment applications
  • Order status and fulfilment exception visibility
  • ERP, POS and warehouse-system integration
Outcome to track: stockouts and order cycle time
03 / WHOLESALE

Reduce friction across the supplier network

Make partner transactions easier to complete and simpler to govern.

  • Supplier onboarding, tendering and approvals
  • Wholesale customer and partner portals
  • Product master data and catalogue workflows
Outcome to track: onboarding time and data quality
04 / FRONTLINE

Give store teams more time to serve

Replace fragmented tasks with mobile-enabled work that fits the realities of retail.

  • Store operations and inventory-count applications
  • Task, shelf-label and exception workflows
  • Scoped AI assistance where data and controls are ready
Outcome to track: task time and adoption
OutSystems logo

Technology that fits the operation

Connect retail systems with the OutSystems Agentic Systems Platform

ExoSystems powered by Indigo helps evaluate the platform, design enterprise integration and deliver connected applications and workflows — while keeping existing core systems in view.

Existing retail estateERP · POS · WMS · CRM · product and order dataRetain and integrate the systems that already do their job
Integrated application and workflow layerOutSystems Agentic Systems PlatformEnterprise applications, workflows and appropriate AI-enabled capabilities
Business-facing capabilityConnected commerce · store tools · partner portals · operational visibilityBuild for adoption, supportability and measurable results

Architecture fit, access, security, data quality and support ownership are evaluated before delivery. For AI-enabled retail workflows, keep human oversight and operational controls proportionate to the task.

Real-world OutSystems customer evidence

What connected retail operations can make possible

Look for evidence that connects an operational change to a business result, not just another successful launch.

30%fewer out-of-stock events

OutSystems customer story · Salsa

Better visibility across retail channels

Fashion retailer Salsa integrated sales and partner information to improve stock visibility and replenishment. Its published OutSystems customer story reports a 30% decrease in out-of-stock events alongside improvements to supply-chain accuracy.

Read Salsa’s official OutSystems customer story ↗

Exploring AI in store operations? See Normal’s OutSystems customer story ↗

A practical starting point

You do not need another transformation programme to prove a retail improvement

Start with a bounded priority that has an owner, a baseline and a clear path into day-to-day operations.

01

Choose one commercial constraint

Identify where lost availability, slow fulfilment or manual partner work is hurting an outcome you already measure.

02

Design around what exists

Agree the data, integration, ownership and controls needed for a realistic first production release.

03

Deliver, adopt and measure

Make the capability operational, compare it with the starting point and use the evidence to guide the next decision.

Stock availabilityOrder cycle timeSupplier turnaroundFrontline task time

Let’s make the next result visible

What should work better before your next trading peak?

Bring us the retail or wholesale problem you need to solve. We’ll discuss a practical route to connected, governed delivery — without assuming you need to replace what already works.